Abusive Relationships in Shoujo Manga by the Numbers: Week 12

This week:
Black Bird vol. 12
Boys Over Flowers vol. 10
Dawn of the Arcana vol. 7
Demon Love Spell vol. 6
The Demon Prince of Momochi House vol. 4
Dengeki Daisy vol. 3
A Devil and Her Love Song vol. 2

Although shoujo has been around in Japan about as long as manga in its current form has, it took a long time to find an audience in the US.

Actually, no. Scratch that. The audience was always here. It took a long time to for it to become accessible to its audience here.

A long, long time ago, in the strange era knowns as the “80s and 90s”, manga was first starting to come to the US, but it was a far cry from what we know today. The industry was controlled by comic books guys and intended to appeal to other comic book guys, so most of what came over was what was already in their wheelhouse: seinen and shonen. And while they imported many classics in that time, such as Maison Ikkoku, Akira, and Nausicaa of the Valley of the Wind, attitudes toward shoujo ranged from “inconsequential fluff” to “unmarketable.” It wasn’t until the late 90’s, when Sailor Moon became a modest success, that companies started considering teenage girls a viable audience. And when Tokyopop, for all the things they did wrong, embraced that audience, they ushered in a manga boom that would change the face of the US manga industry forever. Continue reading “Abusive Relationships in Shoujo Manga by the Numbers: Week 12”

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